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Veranstaltungsdetails

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Organisatorische Informationen Kursbeschreibung
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eventdetails open Kursbeschreibung

Sprache:
Englisch
ECTS-Credits:
0.0
Kursinhalt (Deutsch):
Enabled by digital technology and lowered barriers to entry, consumers have evolved from mostly passive market participants that could communicate mostly through their wallet to a much more active role in reviewing, rating and even co-designing new products and services.

This creates a range of challenges for existing business models as companies may find new competition from unexpected quarters and find existing unique value propositions eroding with new products and services competing at lower price points or better fitting the value curve of consumers’ needs.

Reinventing a business model fast enough to thrive in this challenging context is a major challenge and requires reflecting on the mental model of the consumer’s role and one’s own value proposition, as well as being aware of biases in managerial decision making. Decision makers may also suffer from “innovation blindness” and “toxic assumptions” as their existing mental models make it harder to recognize disruptive innovations that are challenging their business model.

Agenda

Day 1: Business Models, Innovation and Decision Challenges

  1. Introduction to Business Model Innovation
    09:00 h - 10:30 h

               Coffee Break - 30 minutes -

 

  1. Understanding Innovation Blindness
    11:00 h - 12:30 h
                   Lunch - 60 minutes –

 

  1. Biases in Management Decision Making
    Guest session by Dr. Matthias Unfried, Senior Researcher & Program Manager Market Decision Labs, NIM
    13:30 h - 15:00 h
                   Afternoon Break - 30 minutes –

  2. Fallen Champions: The Cost of Decision Failures
    15:30 h – 17:00 h

 

Day 2: Market Decisions and Mental Models in a Prosumer World

  1. Mental Models and Business Decisions: Identifying “Toxic Assumptions” of Business Models
    Guest session by Dr. Fabian Buder, Head of Future & Trends Research, NIM

09:00 h - 10:30 h
               Coffee Break - 30 minutes -

11:00 h - 11:45 h

              

  1. Markets are changing: Transaction Costs, Prosumers and the Prosumer Economy
    11:45 h - 12:30 h
                   Lunch - 60 minutes –

 

  1. Building a Prosumer Value Proposition and Business Model
    13:30 h - 15:00 h
                   Afternoon Break - 30 minutes -

  2. Can Decision Quality be Measured? Wrap-Up and Discussion
    15:30 h – 17:00 h
Kursinhalt (Englisch):
Enabled by digital technology and lowered barriers to entry, consumers have evolved from mostly passive market participants that could communicate mostly through their wallet to a much more active role in reviewing, rating and even co-designing new products and services.

This creates a range of challenges for existing business models as companies may find new competition from unexpected quarters and find existing unique value propositions eroding with new products and services competing at lower price points or better fitting the value curve of consumers’ needs.

Reinventing a business model fast enough to thrive in this challenging context is a major challenge and requires reflecting on the mental model of the consumer’s role and one’s own value proposition, as well as being aware of biases in managerial decision making. Decision makers may also suffer from “innovation blindness” and “toxic assumptions” as their existing mental models make it harder to recognize disruptive innovations that are challenging their business model.

Agenda

Day 1: Business Models, Innovation and Decision Challenges

  1. Introduction to Business Model Innovation
    09:00 h - 10:30 h

               Coffee Break - 30 minutes -

 

  1. Understanding Innovation Blindness
    11:00 h - 12:30 h
                   Lunch - 60 minutes –

 

  1. Biases in Management Decision Making
    Guest session by Dr. Matthias Unfried, Senior Researcher & Program Manager Market Decision Labs, NIM
    13:30 h - 15:00 h
                   Afternoon Break - 30 minutes –

  2. Fallen Champions: The Cost of Decision Failures
    15:30 h – 17:00 h

 

Day 2: Market Decisions and Mental Models in a Prosumer World

  1. Mental Models and Business Decisions: Identifying “Toxic Assumptions” of Business Models
    Guest session by Dr. Fabian Buder, Head of Future & Trends Research, NIM

09:00 h - 10:30 h
               Coffee Break - 30 minutes -

11:00 h - 11:45 h

              

  1. Markets are changing: Transaction Costs, Prosumers and the Prosumer Economy
    11:45 h - 12:30 h
                   Lunch - 60 minutes –

 

  1. Building a Prosumer Value Proposition and Business Model
    13:30 h - 15:00 h
                   Afternoon Break - 30 minutes -

  2. Can Decision Quality be Measured? Wrap-Up and Discussion
    15:30 h – 17:00 h
Voraussetzungen für die Teilnahme (Deutsch):
While there are no formal prerequisites, participants should familiarize themselves with the Business Model Canvas and the Value Proposition Canvas. Additionally, they should search for an example of an important strategic decision that turned out to be disastrous for a company’s performance, as it was based on false or outdated assumptions about its own value proposition or its consumer’s needs.
Voraussetzungen für die Teilnahme (Englisch):
While there are no formal prerequisites, participants should familiarize themselves with the Business Model Canvas and the Value Proposition Canvas. Additionally, they should search for an example of an important strategic decision that turned out to be disastrous for a company’s performance, as it was based on false or outdated assumptions about its own value proposition or its consumer’s needs.
Unterrichtsform:
Präsenzstudium
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GesamtworkloadZusammensetzung open Gesamtworkload und seine Zusammensetzung:

Gesamtworkload (in h):
16
Selbststudium (in h):
0
Kontaktzeit (in h):
16
Prüfung (in h):
0
.