CAS Campus Logo
Version 6.2.44
(01)
Startseite | Login
Sie sind nicht angemeldet.
Nach oben
[i18n:label.footer.ownertext]
Hilfe

Veranstaltungsdetails

.
Organisatorische Informationen Kursbeschreibung
.

eventdetails open Kursbeschreibung

Sprache:
Englisch
ECTS-Credits:
0.0
Kursinhalt (Deutsch):
Alvin Toffler had already predicted the rise of the “Prosumer” – a merger of “Producer” and “Consumer” in the 1980s, but with the widespread adoption of internet and mobile apps, many industries are seeing much more active customers using market transparency to their advantage, or even starting to compete with traditional providers of products and services.

This creates a challenge for established companies as their business models are typically tailored to passive consumers to be segmented and marketed to in demographic target groups, rather than for a joint creation of value.

But companies need to rethink their business model and re-check many - previously unquestioned -underlying assumptions if they want to avoid being disrupted by their own customers.

Kursinhalt (Englisch):
Alvin Toffler had already predicted the rise of the “Prosumer” – a merger of “Producer” and “Consumer” in the 1980s, but with the widespread adoption of internet and mobile apps, many industries are seeing much more active customers using market transparency to their advantage, or even starting to compete with traditional providers of products and services.

This creates a challenge for established companies as their business models are typically tailored to passive consumers to be segmented and marketed to in demographic target groups, rather than for a joint creation of value.

But companies need to rethink their business model and re-check many - previously unquestioned -underlying assumptions if they want to avoid being disrupted by their own customers.

.

GesamtworkloadZusammensetzung open Gesamtworkload und seine Zusammensetzung:

Gesamtworkload (in h):
16
Selbststudium (in h):
0
Kontaktzeit (in h):
16
Prüfung (in h):
0
.