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Veranstaltungsdetails

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Organisatorische Informationen Kursbeschreibung
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eventdetails open Kursbeschreibung

Sprache:
Englisch
ECTS-Credits:
2.0
Art der Prüfung (Deutsch):
Group assignments, final take home exam.
Art der Prüfung (Englisch):
Group assignments, final take home exam.
Kursinhalt (Deutsch):
In detail, the course will address the following topics:

  • The importance of innovation for achieving sustainable competitive advantage
  • Characteristics and impact of different innovation strategies
  • Multiple dimensions of innovation such as product, process and business model innovation
  • Characteristics of disruptive technologies and their impact on competitiveness
  • Real life examples of companies from multiple industries that successfully anticipated and drove change to increase competitive advantage and business performance
  • Typical pitfalls that explain why firms fail to react to disruptive challenges from established and new competitors
  • Best practices from firms that have successfully reinvented themselves and managed to stay ahead of their competitors
  • Characteristics and behaviors of effective leaders driving strategic renewal in dynamic and uncertain environments
  • Corporate culture, innovation climate and cultural change processes
  • Market-driven innovation, customer integration and cross-functional integration
  • Open innovation, co-creation, alliances and M&A
  • Strategic innovation portfolio management
  • Innovation process management, ideation, effective organizational structures for implementing innovation (venture teams and task forces) and cross-functional teams
  • Corporate venturing and incubation
  • Innovation assessment and metrics
  • Frugal and reverse innovation, innovation for and from emerging markets
Kursinhalt (Englisch):
In detail, the course will address the following topics:

  • The importance of innovation for achieving sustainable competitive advantage
  • Characteristics and impact of different innovation strategies
  • Multiple dimensions of innovation such as product, process and business model innovation
  • Characteristics of disruptive technologies and their impact on competitiveness
  • Real life examples of companies from multiple industries that successfully anticipated and drove change to increase competitive advantage and business performance
  • Typical pitfalls that explain why firms fail to react to disruptive challenges from established and new competitors
  • Best practices from firms that have successfully reinvented themselves and managed to stay ahead of their competitors
  • Characteristics and behaviors of effective leaders driving strategic renewal in dynamic and uncertain environments
  • Corporate culture, innovation climate and cultural change processes
  • Market-driven innovation, customer integration and cross-functional integration
  • Open innovation, co-creation, alliances and M&A
  • Strategic innovation portfolio management
  • Innovation process management, ideation, effective organizational structures for implementing innovation (venture teams and task forces) and cross-functional teams
  • Corporate venturing and incubation
  • Innovation assessment and metrics
  • Frugal and reverse innovation, innovation for and from emerging markets
Literatur (Deutsch):
Course Pack
Literatur (Englisch):
Course Pack
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