Working as a strategy advisor for Fortuna Düsseldorf – the Strategy Consulting Workshop.
The Strategy Consulting Workshop aims to introduce MBA students to the world of strategy consulting through a hands-on consulting experience with local Bundesliga club Fortuna Düsseldorf. We will give a brief and very basic introduction to consulting and look at football as a growth industry. We will introduce basic conceptual frameworks and theories from management strategy and consulting to help students structure their work.
Students will form small consulting teams and work on tasks that are currently highly topical for Fortuna Düsseldorf and will help them to increase their revenues which is a necessity for them to stay competitive in the Bundesliga long-term. Therefore, students will immerse themselves in strategic analyses with the tools and techniques learned in the course. They will receive light support and guidance from strategy consultants who are currently pursuing their PhD at WHU. Eventually, the teams will present their findings to the client in Fortuna's stadium. The course intends to provide experiential value by creating a consultant-like setting over the course of the workshop. This means that the amount of head-on teaching will be limited and the focus is on working in teams. Apart from the 2 days of class, we expect an additional individual workload of 15 to 25 hours where students will develop their ideas further through research, analyses, and synthesis of results.
The course is mainly targeted at students that had none or limited exposure with consulting so far. Of course, we also invite students with consulting knowledge or experience, particularly if they are interested in working on a real-world project with a Bundesliga club (please manage expectations with regard to consulting toolkit accordingly, though).
After a general introduction to the consulting industry (e.g., industry structure, key players, consulting focus, ownership structures, career paths), we structure the workshop into sequential content modules that take students step-by-step through the problem-solving process of strategy consulting firms. We briefly discuss consulting tools and frameworks in class before students put them into practice for experiential learning. Each team will have the chance to discuss interim results, receive feedback, and refine their proposal for the client along the content modules. See preliminary agenda below.
Diversification and Portfolio Theories