"Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown, president and CEO, IDEO
Design Thinking aims to create user-focused innovation by providing the needed and flexible space for an interdisciplinary team working in an iterative approach.
It is a process as well as a mindset. It helps understanding problems, finding solutions and driving creative innovation, and it uses analytical as well creative methods to do so. It establishes a creative working culture to foster new ways of collaboration, creativity and simplicity.