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Veranstaltungsdetails

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Organisatorische Informationen Kursbeschreibung
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eventdetails open Kursbeschreibung

Sprache:
Englisch
ECTS-Credits:
5.0
Art der Prüfung (Deutsch):
Written Examination, Presentation/ Seminar Papers, Case Study Work
Art der Prüfung (Englisch):
Written Examination, Presentation/ Seminar Papers, Case Study Work
Kursinhalt (Deutsch):
- Entrepreneurs and the entrepreneurial process

- Idea generation and opportunity recognition

- Corporate entrepreneurship and innovation management

- society’s attitudes towards innovations

- Entrepreneurial strategies

- Managing and organizing innovation processes

- Overcoming resistance and creating an innovation culture

- Resource requirements and building a network

- Creating a business plan

- Personnel management in start-ups

- Entrepreneurial finance

- Entrepreneurial marketing

- Growth management

- The harvest

Kursinhalt (Englisch):
- Entrepreneurs and the entrepreneurial process

- Idea generation and opportunity recognition

- Corporate entrepreneurship and innovation management

- society’s attitudes towards innovations

- Entrepreneurial strategies

- Managing and organizing innovation processes

- Overcoming resistance and creating an innovation culture

- Resource requirements and building a network

- Creating a business plan

- Personnel management in start-ups

- Entrepreneurial finance

- Entrepreneurial marketing

- Growth management

- The harvest

Literatur (Deutsch):
  • Spinelli, Stephen/Adams, Robert (2016): New Venture Creation, Entrepreneurship For The 21st Century, Tenth Edition, Boston.
  • Trott, Paul (2012): Innovation Management and New Product Development, Fifth Edition, Financial Times Prentice Hall, Harlow
Literatur (Englisch):
  • Spinelli, Stephen/Adams, Robert (2016): New Venture Creation, Entrepreneurship For The 21st Century, Tenth Edition, Boston.
  • Trott, Paul (2012): Innovation Management and New Product Development, Fifth Edition, Financial Times Prentice Hall, Harlow
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GesamtworkloadZusammensetzung open Gesamtworkload und seine Zusammensetzung:

Gesamtworkload (in h):
125
Selbststudium (in h):
93.5
Kontaktzeit (in h):
30
Prüfung (in h):
1.5
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