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FTMBA 2020_I Strategies for Dynamic Market Environments

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Organisatorische Informationen Kursbeschreibung
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generalinformation open Allgemeine Angaben

Lehrveranstaltungsnummer:
0827413
Kursbezeichnung (Deutsch):
FTMBA 2020_I Strategies for Dynamic Market Environments
Kursbezeichnung (Englisch):
FTMBA 2020_I Strategies for Dynamic Market Environments
Art des Kurses:
Wahl
Veranstaltungsart:
FT MBA LV
Semester:
HS 2019
Geplante Lernergebnisse und Kompetenzen (Deutsch):
  1. Discipline-specific knowledge and competence. Participants will obtain knowledge of several tools to create competitive advantage, understand industry structure and evolution. Some of the tools to be tackled are value chain analysis, cost and differentiation advantages, McGahan’s industry evolution framework, Alexander Osterwalder’s business model canvas, and Clayton Christensen’s framework on disruption.
  2. Management specific skills. Participants will develop skills in using the aforementioned tools to recognise an industry’s configuration and evolution. They will also develop skills in deriving specific action recommendations for specific competitive, managerial and entrepreneurial situations. And last, but not least, participants will hone their skill of question formulation and question answering.
  3. Global business environment. Cases and examples used in the course cover global and local industries.
  4. Teamwork and responsible leadership. A substantial part of class preparation consists of group analysis and discussion of case studies. In order to be effective and efficient at this process, participants grouped in teams shall contribute with their strengths and make room for the strengths of their colleagues. For this, participants will develop and/or exercise their listening, communicating, question formulation/answering and leadership skills
  5. Critical thinking and problem solving skills. Cases present multifaceted, complex situations for which there are no “best” questions, answers and solutions. Logical, but at the same time out-of-the-box, inquisitive and creative thinking is a skill that participants will enhance throughout the course.
  6. Managerial and entrepreneurial practice. For every case, participants will adopt the position of the decision-maker, as well as that of any stakeholders relevant to the situation under analysis. They will strive to understand each stakeholder’s point of view and reach an action-oriented decision in the position of the case protagonist, taking into account the interests of all parties involved.

The course, in analyzing industry structure and evolution, business model innovation, and disruption, offers participants an excellent environment to exercise their curiosity and judgment about the opportunities and threats for entrepreneurial and intrapreneurial initiatives in several industries.

Geplante Lernergebnisse und Kompetenzen (Englisch):
  1. Discipline-specific knowledge and competence. Participants will obtain knowledge of several tools to create competitive advantage, understand industry structure and evolution. Some of the tools to be tackled are value chain analysis, cost and differentiation advantages, McGahan’s industry evolution framework, Alexander Osterwalder’s business model canvas, and Clayton Christensen’s framework on disruption.
  2. Management specific skills. Participants will develop skills in using the aforementioned tools to recognise an industry’s configuration and evolution. They will also develop skills in deriving specific action recommendations for specific competitive, managerial and entrepreneurial situations. And last, but not least, participants will hone their skill of question formulation and question answering.
  3. Global business environment. Cases and examples used in the course cover global and local industries.
  4. Teamwork and responsible leadership. A substantial part of class preparation consists of group analysis and discussion of case studies. In order to be effective and efficient at this process, participants grouped in teams shall contribute with their strengths and make room for the strengths of their colleagues. For this, participants will develop and/or exercise their listening, communicating, question formulation/answering and leadership skills
  5. Critical thinking and problem solving skills. Cases present multifaceted, complex situations for which there are no “best” questions, answers and solutions. Logical, but at the same time out-of-the-box, inquisitive and creative thinking is a skill that participants will enhance throughout the course.
  6. Managerial and entrepreneurial practice. For every case, participants will adopt the position of the decision-maker, as well as that of any stakeholders relevant to the situation under analysis. They will strive to understand each stakeholder’s point of view and reach an action-oriented decision in the position of the case protagonist, taking into account the interests of all parties involved.

The course, in analyzing industry structure and evolution, business model innovation, and disruption, offers participants an excellent environment to exercise their curiosity and judgment about the opportunities and threats for entrepreneurial and intrapreneurial initiatives in several industries.

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