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Business Psychology

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Organisatorische Informationen Kursbeschreibung
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generalinformation open Allgemeine Angaben

Lehrveranstaltungsnummer:
2700001
Kursbezeichnung (Deutsch):
Business Psychology
Kursbezeichnung (Englisch):
Business Psychology
Veranstaltungsart:
BSc Kurs Studium Generale
Semester:
HS 2018
Geplante Lernergebnisse und Kompetenzen (Deutsch):
This class concentrates on the consumer psychology underlying the behaviors in todays’ market place. That is, the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services in order to satisfy their needs and desires. The objective of this class lies in enabling students to articulate the stages of the decision-making process and to characterize corresponding psychological dispositions and processes. Upon successful completion of this course, students should be able to:

  • Outline critical elements of the consumer decision-making process.
  • Articulate the complex nature of psychological processes pertaining to human motivation, perception, attitude formation, knowledge integration, and learning.
  • Identify relevant psychological dispositions or processes that may explain an observed marketplace behavior.
  • Employ psychological principles to shape the deployment of contemporary marketing tasks such as consumer segmentation, product positioning or advertising.
Geplante Lernergebnisse und Kompetenzen (Englisch):
This class concentrates on the consumer psychology underlying the behaviors in todays’ market place. That is, the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services in order to satisfy their needs and desires. The objective of this class lies in enabling students to articulate the stages of the decision-making process and to characterize corresponding psychological dispositions and processes. Upon successful completion of this course, students should be able to:

  • Outline critical elements of the consumer decision-making process.
  • Articulate the complex nature of psychological processes pertaining to human motivation, perception, attitude formation, knowledge integration, and learning.
  • Identify relevant psychological dispositions or processes that may explain an observed marketplace behavior.
  • Employ psychological principles to shape the deployment of contemporary marketing tasks such as consumer segmentation, product positioning or advertising.
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