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FTMBA 2020_I Workshop – Reinventing your Business Model for a Prosumer World

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Organisatorische Informationen Kursbeschreibung
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generalinformation open Allgemeine Angaben

Lehrveranstaltungsnummer:
0800009
Kursbezeichnung (Deutsch):
FTMBA 2020_I Workshop – Reinventing your Business Model for a Prosumer World
Kursbezeichnung (Englisch):
FTMBA 2020_I Workshop – Reinventing your Business Model for a Prosumer World
Art des Kurses:
Wahl
Veranstaltungsart:
FT MBA LV
Semester:
HS 2019
Tooltip Help Geplante Lernergebnisse und Kompetenzen (Deutsch):
Why do some companies behave as though they are blind to the disruptive innovations transforming their core markets? How can unquestioned basic assumptions sink previously invincible business models? How is transparency and the shift from consumer to “prosumer” impacting market mechanisms in an increasingly digital world?

In this workshop format, participants will understand how business models and mental models can help or hinder innovation and how they decision making can be affected by decision biases, innovation blindness and toxic assumptions. The increasingly active consumers who themselves start producing reviews, content and even products and services are a strategic challenge to many existing business models. Participants will learn which methods and tools can be used to identify and deal with these challenges, by systematically challenging business assumptions.

After the workshop, participants should have a good understanding of the challenges involved in reinventing an existing business model for an increasingly prosumer-driven world, and will have a toolset at their disposal to understand and challenge their own and other people’s assumptions and mental models.

Tooltip Help Geplante Lernergebnisse und Kompetenzen (Englisch):
Why do some companies behave as though they are blind to the disruptive innovations transforming their core markets? How can unquestioned basic assumptions sink previously invincible business models? How is transparency and the shift from consumer to “prosumer” impacting market mechanisms in an increasingly digital world?

In this workshop format, participants will understand how business models and mental models can help or hinder innovation and how they decision making can be affected by decision biases, innovation blindness and toxic assumptions. The increasingly active consumers who themselves start producing reviews, content and even products and services are a strategic challenge to many existing business models. Participants will learn which methods and tools can be used to identify and deal with these challenges, by systematically challenging business assumptions.

After the workshop, participants should have a good understanding of the challenges involved in reinventing an existing business model for an increasingly prosumer-driven world, and will have a toolset at their disposal to understand and challenge their own and other people’s assumptions and mental models.

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