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New Product Development

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Organisatorische Informationen Kursbeschreibung
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generalinformation open Allgemeine Angaben

Lehrveranstaltungsnummer:
26659
Kursbezeichnung (Deutsch):
New Product Development
Kursbezeichnung (Englisch):
New Product Development
Veranstaltungsart:
MSc Kurs
Semester:
FS 2019
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 Termine

Termin Anzahl Termine Beginn
Mo, 08:00 - 11:15, G-003 Prof. Horst Albach Hörsaal / Lecture Hall
Mo (28.01.2019), 08:00 bis 11:15, IP-C-001 Family Business Auditorium Hörsaal / Lecture Hall
legend entry Aus dieser Serie wurden Termine entfernt.
Tooltip Help Geplante Lernergebnisse und Kompetenzen (Deutsch):
This course aims to provide students an in-depth understanding of the theoretical and practical challenges of New Product Development. During the course, the students will receive advanced insights in particular challenges that firms experience when organizing new product development activities. In addition, based on existing academic literature, particular solutions for these challenges will be presented and discussed.

Students will be challenged to critically reflect on high-level academic research on the topic of new product development. In addition, by means of case assignments, they are encouraged to transform and apply these insights into recommendations that are also relevant for practitioners.

Tooltip Help Geplante Lernergebnisse und Kompetenzen (Englisch):
This course aims to provide students an in-depth understanding of the theoretical and practical challenges of New Product Development. During the course, the students will receive advanced insights in particular challenges that firms experience when organizing new product development activities. In addition, based on existing academic literature, particular solutions for these challenges will be presented and discussed.

Students will be challenged to critically reflect on high-level academic research on the topic of new product development. In addition, by means of case assignments, they are encouraged to transform and apply these insights into recommendations that are also relevant for practitioners.

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