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Product and Shopper Marketing

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Organisatorische Informationen Kursbeschreibung
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generalinformation open Allgemeine Angaben

Lehrveranstaltungsnummer:
26959
Kursbezeichnung (Deutsch):
Product and Shopper Marketing
Kursbezeichnung (Englisch):
Product and Shopper Marketing
Veranstaltungsart:
MSc Kurs
Semester:
FS 2019
Tooltip Help Geplante Lernergebnisse und Kompetenzen (Deutsch):
Theories concerning product managers' interfaces and too.

The participants should ...

... know about the principles and basics of product & shopper marketing.
... understand how consumers evaluate products.
... know how to leverage consumer insights into actionable product and shopper marketing recommendations.
... know how to formulate strategies to build, leverage, and defend products.
... know how to develop successful (smart) products and avoid product failures.
... understand how to create compelling product packages and product lines/assortments and how to succeed at the POS.
... know how to evaluate product performance.

Tooltip Help Geplante Lernergebnisse und Kompetenzen (Englisch):
Theories concerning product managers' interfaces and tools.

The participants should ...

... know about the principles and basics of product & shopper marketing.
... understand how consumers evaluate products.
... know how to leverage consumer insights into actionable product and shopper marketing recommendations.
... know how to formulate strategies to build, leverage, and defend products.
... know how to develop successful (smart) products and avoid product failures.
... understand how to create compelling product packages and product lines/assortments and how to succeed at the POS.
... know how to evaluate product performance.

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