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Advanced Methods of Market and Management Research, group B

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Organisatorische Informationen Kursbeschreibung
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generalinformation open Allgemeine Angaben

Lehrveranstaltungsnummer:
26646
Kursbezeichnung (Deutsch):
Advanced Methods of Market and Management Research, group B
Kursbezeichnung (Englisch):
Advanced Methods of Market and Management Research, group B
Veranstaltungsart:
MSc Kurs
Semester:
FS 2019
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 Termine

Termin Anzahl Termine Beginn
Di, 15:30 - 18:45 14-täglich, C-107 Hörsaal / Lecture Hall
Do, 15:30 - 18:45 14-täglich, C-107 Hörsaal / Lecture Hall
Do (21.02.2019), 17:15 bis 18:45, C-107 Hörsaal / Lecture Hall
legend entry Aus dieser Serie wurden Termine entfernt.
Tooltip Help Geplante Lernergebnisse und Kompetenzen (Deutsch):
General managers, management consultants, investment advisors, brand managers as well as sales managers need an excellent knowledge of market and management research methods for at least three reasons:
  • First, knowledge of analytical methods enables you to soundly answer crucial questions facing any business: How do our customers and employees perceive us? How do our activities influence customer and employee behavior? Thus, knowledge of analytical methods enables you to make better decisions.
  • Second, knowledge of analytical methods enables you to back up your discussion position with empirical evidence and quantitative facts. In internal debates, those who are able to provide empirical evidence and quantitative facts typically have the most powerful arguments. Thus, knowledge of analytical methods increases your internal authority and enables you to better champion your ideas.
  • Third, knowledge of analytical methods enables you to detect methodological flaws and to challenge false claims made by others (for instance, management consultants, market researchers, internal opposition). As Benjamin Disraeli has noted, "there are three kinds of lies: lies, damned lies, and statistics". Thus, knowledge of analytical methods enables you to defend against assertions and manipulative tactics.
  • Finally, the course is an excellent preparation for students who are considering a PhD thesis after their MSc studies.
Tooltip Help Geplante Lernergebnisse und Kompetenzen (Englisch):
General managers, management consultants, investment advisors, brand managers as well as sales managers need an excellent knowledge of market and management research methods for at least three reasons:
  • First, knowledge of analytical methods enables you to soundly answer crucial questions facing any business: How do our customers and employees perceive us? How do our activities influence customer and employee behavior? Thus, knowledge of analytical methods enables you to make better decisions.
  • Second, knowledge of analytical methods enables you to back up your discussion position with empirical evidence and quantitative facts. In internal debates, those who are able to provide empirical evidence and quantitative facts typically have the most powerful arguments. Thus, knowledge of analytical methods increases your internal authority and enables you to better champion your ideas.
  • Third, knowledge of analytical methods enables you to detect methodological flaws and to challenge false claims made by others (for instance, management consultants, market researchers, internal opposition). As Benjamin Disraeli has noted, "there are three kinds of lies: lies, damned lies, and statistics". Thus, knowledge of analytical methods enables you to defend against assertions and manipulative tactics.
  • Finally, the course is an excellent preparation for students who are considering a PhD thesis after their MSc studies.
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