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B2C Price Management-M-

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Organisatorische Informationen Kursbeschreibung
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generalinformation open Allgemeine Angaben

Lehrveranstaltungsnummer:
0100022
Kursbezeichnung (Deutsch):
B2C Price Management-M-
Kursbezeichnung (Englisch):
B2C Price Management
Veranstaltungsart:
MSc Kurs
Semester:
HS 2019
Tooltip Help Geplante Lernergebnisse und Kompetenzen (Deutsch):
The course enhances six categories of competences:
  • factual knowledge (e.g., pricing terminology, characteristics of price management),
  • management capacities (e.g., price as powerful marketing instrument),
  • global knowledge (e.g., different industries, innovations, consumer insights),
  • teamwork (e.g., case study),
  • critical thinking (e.g., classroom discussions, development of solutions for the case study) and
  • practical knowledge (e.g., guest lectures).
Tooltip Help Geplante Lernergebnisse und Kompetenzen (Englisch):
The course enhances six categories of competences:
  • factual knowledge (e.g., pricing terminology, characteristics of price management),
  • management capacities (e.g., price as powerful marketing instrument),
  • global knowledge (e.g., different industries, innovations, consumer insights),
  • teamwork (e.g., case study),
  • critical thinking (e.g., classroom discussions, development of solutions for the case study) and
  • practical knowledge (e.g., guest lectures).
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